Confused about what to wear to your headshoot photoshoot?
The way we dress can say a lot about ourselves and the way in which we wish to be perceived.
Thinking about what to wear in your personal life can be difficult enough, particularly for the indecisive types amongst us, so it’s no wonder that choosing what to wear in a professional capacity can be even more difficult.
When it comes to the world of corporate headshots, striking that perfect balance between representing yourself as an individual and representing your business, can be hard to achieve. This is why one of the main questions I am asked by my corporate headshot clients, as well as those seeking personal portrait photography, is:
“What clothes should I wear for my headshot photos?”
The Golden Rule On Outfits
The first piece of advice I would give anyone is that the most important thing is to feel comfortable in your own skin.
Having your photograph taken can be unnerving at the best of times, particularly if you’re not used to the focus being on you. And whilst I will always aim to help you feel at ease during your photo-shoot, it’s hard to beat clothing that you know you feel comfortable in, when it comes to feeling relaxed.
Think about your photographs’ intended usage
Before I start working, we will discuss together what you will be using the image for and where it will be used. This will help me put your shots into context and ensure that your photos are provided in the right format or orientation for example, as well as keep your intended audience(s) in mind.
Consider what impression you would like to make
Many people come to me for their corporate headshots for the same reason; they are seeking to convey a natural, friendly and approachable image. Which, if you’ve had a look through my gallery or read some of my earlier blogs, you will know is somewhat of a specialty of mine!
The fact that this style of photography is labelled as ‘corporate headshots’, doesn’t mean that it has to be corporate in the traditional sense. It’s more than acceptable to portray a bit of personality in your headshots these days – the adage ‘people buy people’ has never been more true, so embrace it and don’t be afraid to be different.
You will see in the gallery below that there are a wide range of angles, poses and backgrounds employed in the majority of my headshots photography – and I love getting creative.
Limit your clothing choices
If you’re not 100% sure what to wear, or what will look good on camera, by all means bring along a change of clothes.
I would recommend bringing only two tops however, in order to minimise the amount of time you spend at the photo-shoot itself. This will not only prevent you from tensing up as time goes by, but will also help manage costs of course!
If you would like my opinion on your clothing choices I am more than happy to oblige, and I am happy to do a couple of test shots in each top so that you can see for yourself which you prefer.
You may decide you like both of course and that’s fine too!
Less is more
When it comes to make up, the temptation for many ladies is to put on more product than they would usually wear when going to work, or when going out for the evening.
This often results in an unnatural look however; and it’s worth remembering that the camera can pick up on heavy makeup, mascara clumps or dry lipstick for example.
The natural look is by far the preference, not just for me but for my clients also, who love how approachable this makes them appear in their final shot.
‘Being yourself’ can be applied to many of the above aspects, including the clothing that you choose and the impression you wish to make. One reason so many businesses use corporate headshots is to instil a sense of familiarity in the minds of potential customers.
Whether they have come across images of your team on your website or in your brochures, it’s important to remember that they will have formed particular expectations about the person they have just seen.
If, when they come to meet you or a member of your team face to face, the person in front of them is barely recognisable from their initial impression, this can inject an element of doubt as to whether they are the right ‘fit’ for them.
To bare or not to bare?
Whilst injecting a bit of personality and creativity into your corporate headshot is a positive move, remaining professional is still key. That’s why I suggest to my headshot clients that they stick to the ‘no bare shoulders’ rule.
A blouse, sleeved dress, cardigan or blazer adds that additional touch of professional credibility to a photo-shoot and is generally regarded as a ‘safe bet’ that will not result in unintentionally alienating a potential client.
This applies equally to ladies and gents – no singlets please!
Consider your branding
Something else you may wish to consider is the colour of your outfits. Does your business have a strong visual identity? A corporate headshot is very much an extension of your marketing collateral, so if you have any particular colours that you use in your company logo, think about whether you need to include these within your shoot also.
This can be a great way to ensure continuity of your brand and enables your images to fit seamlessly into your websites and brochures.
Corporate Headshot Gallery
Choosing what to wear can be a very personal decision, but I hope that this article has given you a few pointers.