Once upon a time, professional photography was all about using printed backdrops, with bright tripod lighting which produced static, unflattering, and generic headshots. Thankfully, times have changed and today your commercial images mean so much more, being a virtual greeting to future clients.
They are also the initial ‘hello!’ to your website visitors and the first introduction to you, your business, your products, and your ethos, which culminate to form your brands image.
However, commercial brand photography is not just about headshots. The images you will receive from a photoshoot can have a multitude of uses. They will provide information about your products, your office setting and marketing literature, and give insight into understanding your business. You should take some time to brainstorm what you want to tell your customers, often images are their first impression, so they need to promote your best work to draw a client in.
When choosing a commercial photographer, it is important to choose someone whose style is compatible with your business. For example, if the ‘feel’ you want to conjure up in the audience’s mind is one of flexibility, colour, fun and excitement, then you would avoid using a photographer with a ‘corporate’ style. Whereas if your products are all about lifestyle, then you should select a photographer who can get the right angles, backgrounds, and lighting which will demonstrate what you are about in a single shot. If you are looking for the perfect fit, make sure that the photographer’s style complements and supports your brand.
Similarly, you will want to make sure that their style is timeless. You do not want to pay for bespoke, commercial photography that will follow all the current trends, but leave you needing to update it again the following year because it looks dated. You want photography that can last and only needs updating when your team begins to expand or launch a new product range! That is why I make my service unique to my clients, as I include candid moments and natural light in my photoshoots. Two elements that enhance the ‘real’ and ‘natural’ elements of a business and its people – something that will never go out of style.
When you are choosing a photographer for your next photoshoot, take some time to investigate their portfolio and testimonials. Look at the projects they have worked on and how the images resonate with you. One of the most important aspects of my photography is that I want to tell my clients’ story. Even when I am shooting similar businesses or products, I make sure that the images are Simply unique to them, catering to their needs and treat each client differently.
I always advise potential clients to visit my website and look at examples of my previous work, as well as read through my case studies and testimonials, but most importantly speak to me for an informal chat first…
If you are looking to update your commercial brand photography, do not hesitate to get in touch to discuss how Simply C Photography can help.