What do you think of when you read the slogan ‘Never knowingly undersold’? Or how about ‘Just Do It’? Or ‘probably the best lager in the world…’? I am sure that you can immediately identify the famous brands that these slogans belong to… and along with that recognition comes an immediate sense of what their products and services mean to you.
This is all part of their company brand strategy. From John Lewis’ 80 year old promise, to Nike’s direct instruction, and Carlsberg’s famous boast, these clever slogans are as much a part of the corporate personality as the company logos or the products they sell.
We often think about branding as something reserved only for actual businesses and organisations, but building a personal brand is becoming a key part of gaining clients and growing your business. Just think about how important Linkedin is today; it is all about connecting with people, valuing their opinions and interactions and their personal achievements. The person behind the business is Simply considered as important as the storefront itself. Even on Twitter, Elon Musk has more followers than either Tesla, Space X or SolarCity combined, and Richard Branson has more than Virgin.
A strong personal brand can help:
- Build your network – making it easier for the people around you to know on what level to reach out to you.
- Instil trust – Building your audience, establishing your credibility and positioning you as an authority in your industry
- Stand out from the crowd – You are unique! You are the only person like you and that is the best USP you can leverage
The images that you choose to use for your personal branding are as important as those you would use to promote your business and your products. For example, a well taken LinkedIn profile picture and consistent, professional social media images will all help to elevate your personal brand and drive engagement and enquiries.
Personal branding shoots are an important investment in your business and very much support to the ‘people buy from people’ approach to business that I fully invest in. I have even recently added to my own personal branding images by becoming the subject of a photoshoot for an exciting campaign for Simply C.
If you are thinking about updating your personal images or developing your profile within the business community, start by asking yourself these questions:
- What do I want to show people?
- Where will I use the images?
- What do I want people to think / do when they see the images?
By identifying these factors, we can create a purposeful and valuable library of assets to elevate your personal brand – and I would Simply love to be involved. Call me on 07775 851827, or email me for more information.